SURÁ is the name of an emerging pop-rock band from Caracas,
Venezuela. Their name means heart, and it is original from an Indian tribe in
Mexico called “The Tarahumara.” In a few words, the band fires its first bullet
straight to the hearts of their fans, with just knowing a bit about its name. Founded
on August 31, 2011, Surá is made up of four young musicians who
compose their own songs, mostly influenced by different pop and rock bands from
Latin America. Their beginning consisted of recording their first single called
“Cuando te conocí,” and its subsequent music spreading through social media.
The fans’ feedback was immediate. Their first promotional song had such a fast
downloading pace, that the band was rapidly requested to perform in different
events. Although these events had a medium impact in terms of audience, promotional
media tours came afterwards, with considerable number of interviews for
newspapers and radio stations in Venezuela. The bomb was heating already…
Perhaps the essential ingredient for a musician is the
talent, but it does not work alone. When it comes to successful path sketching
you need to have a well designed marketing strategy. In this sense, the
management team working behind the band consists of a press chief and the
manager himself. QR downloading codes, show openings, and video recordings are
some of the steps that SURÁ has taken as part of a short but intense
professional career. Their performances vary from high school events, to
private parties, to opening concerts for national and international enshrined
artists such as: Guaco and Dulce María, respectively. Almost 55,000 YouTube
video views in eight months indicated that something better was about to come. The
temperature level was rising more and more without stopping…
To go to SURÁ's official website click here.
Their increasing popularity in Venezuela called the attention of one of the biggest independent music publishers in the world. The band reached an agreement to record their first album with Peermusic. Recording sessions took place at Miami, Florida in September 2012. The conditions for the bomb to finally explode are set. Peermusic collaboration is expected to act as the match, which finally ignites the bomb and projects love lyrics into fans’ hearts.
SURÁ’s first album is expected to release in January 2013,
so girls, allow this fresh sound to tell your personal love stories… you won’t
regret!
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