What about being nominated for the Latin Grammys?

Almost every professional discipline is governed by one or more associations, created with the intention to regulate, control, and reward different industries worldwide. But when it comes to music, and specifically Latin music, we can name the Latin Recording Academy with their Latin Grammy awards, as well as the Billboard charts. The Latin Grammy awards represent the highest prize that a Latin artist can possibly win. There is no doubt that the academy has an enormous prestige within the music industry. A simple nomination automatically boosts artists’ careers in terms of marketing and promotion, since it means work’s recognition from producers and voters, which are obviously very connected within a competitive industry.

Juanes and Carlos Santana during Latin Grammy Awards 2012 Ceremony

But, what does it take to reach a Latin Grammy award nomination? What is really behind the nominations and winners? Within the voting rules, one can find that there is no pre-nominations, thus it is very important for an artist to be connected with the voting members somehow. In other words, networking with well-positioned producers and managers, which are active members of the Latin recording academy, is an important activity to consider. Moreover, the voting members sometimes do not follow the business trends of the industry. Rather, they request different qualities regarding compositions, lyrics, and arrangements that must not be forgotten.

On the other hand, Billboard Latin charts have been established as a sort of popularity thermometers within the industry. A high place on the charts might help in getting collaboration time from marketing agencies to positively impact the Latin music business. From a simple follow in social networks, to a formal and competent meeting or communication, everything is important when it comes to achieve the goal of being recognized by the biggest associations within the music industry.