The Latin Music Industry: trends, marketing and beyond


As many of you have already noticed, my primary professional niche is the Latin Music Industry. During the last 30 or 40 years, Miami has established itself as the capital of Latin Music in the world. Different artists not only include Miami as an important place to promote, but also have the city as their headquarters to operate from there to Latin American countries.

This time I would like to write about a very interesting event, when it comes to the Latin Music Industry as a whole. Hispanicize is an event created to gather trendsetters, marketers, brands, bloggers, innovators, filmmakers, celebrities, and media related to the Latin entertainment industry once a year. Although it is a relatively new event (the first edition took place in 2010), Hispanicize is already an iconic event within the Latin Music industry scene. It is the perfect opportunity for networking with big brands and discovering the new trends about marketing in the Hispanic world.

Official recap video of Hispanicize 2013

The advisory board of the event includes high executives from brands including The Coca-Cola Company, Verizon Wireless, Live Nation, Universal Music Group or Telemundo Media. Impressive speeches from successful musicians and entrepreneurs like Emilio Estefan, have also been part of the schedule of this singular event.

Hispanicize’s 2013 schedule was composed of conferences, red carpet film premieres, Q&A sessions, and parties for four continuous days. The Eden Roc Hotel in Miami Beach hosted the last edition of Hispanicize, giving the perfect touch to this outstanding event right at the beach. The 2014 edition will take place in the heart of Miami, at the InterContinental Hotel in Downtown Miami. Although you need the festival organization’s approval to participate in this event, more than 1,200 influencers of the industry are still present every year. It is the place where the Latin entertainment tone is set year by year.

If you are a blogger, social media enthusiast or you are somehow related to the marketing side of the industry, do not miss this event. It is more than a conference and more than a regular event. Hispanicize is an exciting platform for social media experts, brands and trendsetters to interact and get the Latin Music Industry to the next level.

3 comentarios:

  1. Luis,
    To start, Miami is really the capital of the Latin Music industry for the whole world? Aside from that, I am glad you chose to highlight this event for your blog. Regardless of the industry, these types of events are vital to the life that industry, in an increasingly social media conscious world. I notice you wrote that you need the influencers approval to participate, but is there an open floor for visitors? Also, will you be going?

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    Replies
    1. Hey Richard,
      Yes, I am planning to attend Hispanicize 2014. As far as I know, there is not an open floor for visitors. Probably, certain parties or activities could be open for general public, though. I guess that it will be clear, as soon as the 2014 schedule is published. I'll stay tuned!
      Thanks for you comment!

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Padron A&R Group

Padron A&R Group is a company created by its CEO Luis Padrón, to represent emerging and established bands from Latin America, produce and promote entertainment events such as concerts and tours, and develop artists careers worldwide. Our brands are: Aseretimba, in charge of representing Latin American artists; Padron Showpro in charge of al the technical requirements of shows of any kind; and Padron Sports that produces and market sport related events.

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